Will a Preventative Product Sell As Well As a Curative Product?

Prevention is lousy sales pitch.

Here’s why…

Prospects will throw money at you if you can cure their business problem… but will pay you a pittance to prevent it.

In other words…

They’ll salivate for your diet pill, but yawn over the health and exercise program you’re flogging.

Prevention appeals to one in a hundred prospects. Cures appeal to many.

So, what if your product is a preventative? Are you screwed?

Heck no…

Virus software is a preventative, but sells well because it’s positioned as a cure for malware that has hijacked your laptop:

“Install this virus checker now and watch that nasty cyber bug vanish in minutes!”

Word to the wise seller:

Humbly brag about your product’s curative benefits…

Underplay preventative ones.

Choosing what to ignore when selling is as important as choosing what to pay attention to.

Sell cures not prevention

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