Why do I find myself talking so much during a sales call?

If I’m selling a product that’s mediocre and I don’t believe in it… then I’m going to talk to my prospect in circles.

And when I talk too much… I let my prospect talk themselves OUT OF the sale.

On the other hand…

If I’m selling a product I believe in… then I speak to them succinctly.

And doing this gives my prospect a chance to talk too much.. so they talk themselves INTO the sale.

OUT OF or INTO

The choice is MINE.

Let your customer talk himself into the sale

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