When you’re, demoing, presenting, or proposing… always include 3 reasons to justify your business case.
Not 2, not 4, but 3.
This is the Rule of 3… and it’s used by McKinsey consultants.
The Rule of 3 is super effective in getting prospects to take the next step towards working with you.
1. Your 3 reasons get their attention and they’re easy to remember.
2. You’re forced to prioritize the 3 most compelling reasons why they should partner with you.
3. You sound organized, specific, and compelling when you speak.
If all your prospect remembers during your 1 hour meeting is your 3 take aways…
Then you’ve made an impact.
(Noticed how I applied the Rule of 3 in this post)
P.S: If you’d like me to scout stoic sales reps for your business… tell me a little about your role… and I’ll share 3 profiles of sales reps who are interested.