What’s the perfect length for a sales voice message?

Guess what sales reps?

Human attention spans have plummeted from 12 to 6 seconds.

FOX TV is experimenting with 6 second ads.

Nobody has patience for 60, 30, or even 15 second commercials anymore.

Ditto for your sales prospects.

They hate pesky voice mails.

So, how do you tell them your story in 6 seconds?

Start paying attention to those annoying 6 second YouTube ads you can’t wait to skip.

Script them.

Say them out loud.


Rewrite your curiosity driven, value packed voice message in 6 seconds.

Have a hook.

Have a benefit.

Have a call to action.

View original question on quora.

PLUS: Whenever you’re ready… here’s how I can help you hire stoic sales reps so your business succeeds.