What’s the difference between asking and inviting?

Ever think about how much we “ask” when we’re doing outbound sales calls?

The problem with asking too soon is it creates sales friction…

For instance…

“Could I ask you a few questions about your business?” (intrusive)

“Would you like a demo of our software?” (assumptive)

“When is the best day to get 15 minutes on your calendar?” (aggressive)

Asking puts demands on our prospects to open up, or give us a specific answer. (without a relationship being built first)

Instead of an ASK, start with an INVITE…

Here’s why:

Inviting is a friendly request for them to read, listen, watch, attend, or participate in something free and specific to their business.

When you invite you won’t be seen as that pushy sales rep trying to pin them down for an answer.

For instance…

“I’m doing a demo next week to show how to solve problem ABC. Could I send you the invite?” (including)

“I have a case study about problem CDE. Possible to email it to you? (including)

There’s a video we created about problem FGH. Could I share the link?” (sharing)

When you call prospects to invite instead of to ask, you naturally create value instead of inadvertently creating friction.

You’d be surprised how much your prospects open up too.

think about how much you ask versus invite when cold calling

P.S: Whenever you’re ready… here’s how I can help you hire stoic sales reps so your business grows.

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P.S: Whenever you’re ready, here are 3 ways I can help boost your sales very quickly…

1. Be a guest on the “Stoic Sales Minds” Podcast

This is where we get on a 30 minute ‘recorded’ call to talk about you, your company, and your value proposition. It’s a great way to position yourself as the expert in your industry. To be a guest on the show connect with me on LinkedIn.

2. Join the Stoic Selling Masterclass

My favourite thing to do is empower sales reps to get new clients for life. This is done by helping them apply the 7 stoic selling mindsets to their businesses. Enterprise businesses, Mid-Market businesses, SMBs –  Click Here.

3. Hire a Stoic Sales Rep for your business

If your business is scaling and you’re ready to hire a sales rep, but WON’T settle for a dabbler, an unrealistic optimist, or an empty suit… then let’s connect.