What’s the average close rate for B2B sales reps?

March 24, 2019

Let’s say your sales team has 100 opportunities in the pipeline this month…

If you’re selling computer software, you can expect them to close 21 deals this month.

If you’re in marketing and advertising, expect half that number. (11)

Close rates for 7 industries:

Internet & Telecom 26%, Computers & Electronics 23%, Information Technology & Services 22%, Computer Software 21%, Finance 19%, Media 18%, Marketing & Advertising 11%

Here’s what else you can expect…

Whatever your sales reps are forecasting, it takes an extra ten days longer to close these deals than what they’ve committed.

Build this variance into your forecasting to avoid the bullseye on your back.

P.S: Whenever you’re ready… here’s how I can help you hire sales reps so your business grows.

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Close rates for B2b sales reps