What’s passive aggressive selling?

Doesn’t it feel weird when a sales rep sends you a cold email or voicemail and they sign off with…

“Ms. Prospect. If I don’t hear back from you, I’ll be calling you next Tuesday at 9:00 am to discuss your needs, schedule a time, talk more about X, blah, blah, blah..”

This is because they’re doing passive aggressive selling.

It subtly implies that you, Ms. Prospect should pick up the phone, because I told you in advance I’d be calling. (Even though your prospect won’t likely pick up.)

Sellers…

Don’t warn your prospects you’ll be calling.

Because all you’re doing is giving them a heads up NOT to answer.

Because they could care less about you, your company, or your product.

Instead…

Just keep reaching out cheerfully with value + offers. (In that order)

By phone, by email, by text, through social. Whichever they prefer.

Be cool.

Be a friend.

Skip the selling shenanigans.

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