The word BECAUSE is a hypnotic word in selling.
Let’s say your prospect asks…
“How much is your software implementation fee?”
You can’t just tell them…
“The implementation is $2,500” and leave it at that…
You have to give them a BECAUSE.
“Our implementation fee is $2,500 BECAUSE this includes 10 hours of training, set up, and maintenance fees.
When you give your prospect a BECAUSE… you build trust in advance of the sale.
There’s an experiment that proves the power of BECAUSE.
A man cuts in line at the library to photocopy some papers. While doing so he says… “Excuse me, I have five pages. May I use the Xerox machine because I have a meeting in 2 minutes?” The number of people who let him in line was 94%.
When the same man cuts in line saying…”Excuse me, I have five pages. May I use the Xerox machine?” The number of people who let him in line dropped to 60%.
Always give your prospects a BECAUSE.
Don’t be like the parent whose child asks… “why can’t I have another cookie?”
And the parent feebly responds with just BECAUSE.
We all know what that feels like. And so do your prospects.
P.S: Whenever you’re ready, here are 3 ways I can help boost your sales very quickly…
1. Be a guest on the “Stoic Sales Minds” Podcast
This is where we get on a 30 minute ‘recorded’ call to talk about you, your company, and your value proposition. It’s a great way to position yourself as the expert in your industry. To be a guest on the show connect with me on LinkedIn.
2. Join the Stoic Selling Masterclass
My favourite thing to do is empower sales reps to get new clients for life. This is done by helping them apply the 7 stoic selling mindsets to their businesses. Enterprise businesses, Mid-Market businesses, SMBs – Click Here.
3. Hire a Stoic Sales Rep for your business
If your business is scaling and you’re ready to hire a sales rep, but WON’T settle for a dabbler, an unrealistic optimist, or an empty suit… then let’s connect.