What’s One Of The Most Hypnotic Selling Words?

The word BECAUSE is a hypnotic word in selling.

Here’s why:

Let’s say your prospect asks…

“How much is your software implementation fee?”

You can’t just tell them…

“The implementation is $2,500” and leave it at that…

You have to give them a BECAUSE.

Instead say…

“Our implementation fee is $2,500 BECAUSE this includes 10 hours of training, set up, and maintenance fees.

When you give your prospect a BECAUSE… you build trust in advance of the sale.

There’s an experiment that proves the power of  BECAUSE.

A man cuts in line at the library to photocopy some papers. While doing so he says… “Excuse me, I have five pages. May I use the Xerox machine because I have a meeting in 2 minutes?” The number of people who let him in line was 94%.

When the same man cuts in line saying…”Excuse me, I have five pages. May I use the Xerox machine?” The number of people who let him in line dropped to 60%.

Always give your prospects a BECAUSE.

Don’t be like the parent whose child asks… “why can’t I have another cookie?”

And the parent feebly responds with just BECAUSE.

We all know what that feels like. And so do your prospects.

The word because in sales

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