Texting is a killer tactic to add into your sales cadence. Here’s why:
20% of prospects open emails let alone respond
5% of prospects respond to voicemail.
98% of people in general open texts within 3 minutes
Rules for texting:
Ask permission to text early in the sales cycle.
Use texts sparingly. Imagine you’ve only got 3 text credits per quarter per client.
Never, ever pitch your product in a text.
Reasons for texting:
Checking if your prospect is open for a call
Confirming a call or meeting
Sending a helpful resource
Quickly answering a question they’d asked earlier
Format for texting:
Keep it short or it won’t get read =<60 characters
Include a call to action with only a Y/N required
Identify yourself with your first and last name. They won’t recognize your phone number.
Emergency situation for a text:
When your customer goes dark at the 11th hour at end of quarter.
“Had a chance to review the offer yet, Mark? (trevor hefford)”
That’s 60 characters.
Texting is intimate.
Texting is powerful.
Texting is a privilege.
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