Should I text my sales prospects?

Texting is a killer tactic to add into your sales cadence. Here’s why:

20% of prospects open emails let alone respond

5% of prospects respond to voicemail.

98% of people in general open texts within 3 minutes

Rules for texting:

Ask permission to text early in the sales cycle.

Use texts sparingly. Imagine you’ve only got 3 text credits per quarter per client.

Never, ever pitch your product in a text.

Reasons for texting:

Checking if your prospect is open for a call

Confirming a call or meeting

Sending a helpful resource

Quickly answering a question they’d asked earlier

Format for texting:

Keep it short or it won’t get read =<60 characters

Include a call to action with only a Y/N required

Identify yourself with your first and last name. They won’t recognize your phone number.

Emergency situation for a text:

When your customer goes dark at the 11th hour at end of quarter.


“Had a chance to review the offer yet, Mark? (trevor hefford)”

That’s 60 characters.

Texting is intimate.

Texting is powerful.

Texting is a privilege.

How to text to sell

P.S: Never have another quarter without hitting quota. Check out the stoic sales minds blog – Click Here.

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