Should I sell with stats or stories?

Forget impressing sales prospects with statistics.

Truth is: 5% remember stats, 63% remember stories

Got a stat to share?

Keep it to 1.

Make it memorable.

But don’t forget your story…

Here are 5 things your sales story needs:

1. You need a hero: 

This is your customer

2. You need an obstacle 

This is their problem

3. You need a goal 

This is their dream state

4. You need a mentor 

This is you

5. You need a moral  

This is their takeaway and first step in partnering with you.

One last thing about your story….

You need to tell the truth.

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P.S: Whenever you’re ready, here’s how I can help you hire stoic sales reps so your business scales.