Motivation Is A Myth. Do This Instead.

Today I’m going to show you how to hit your most challenging goals without having to rely on motivation, rewards, or accountability.

Now I’m guessing for a lot of you this is probably not the first blog post you’ve read about motivation.

The first thing I want to say is that if you’ve failed at hitting your goals in the past, you’re not alone. For decades you’ve been getting the wrong advice from people closest to you. Your friends, your family, your teachers, your coaches, your managers, and many others.

If you’ve been worried in the past that you just can’t hit your goals because you lack motivation, or can’t sustain it for very long… I want you to relax and don’t fret about it. You can achieve your goals. You just need the right person to explain it to you.

Forget The Carrot And The Stick Approach

For hundreds of years schools and universities have tried to motivate people like you and me with something called the carrot and stick method.

For carrots they’l give us A grades or scholarships.

For sticks they’ll hand out F grades, or have us repeat classes.

Then when we graduate into the workforce our employers continue to use the carrot approach by enticing us with benefits, bonuses, and other financial or feel good incentives.

While at the same time they’ll use the stick approach by administering performance reviews (The Shit Sandwich) or putting us on a performance improvement plan (PIP) if we don’t hit certain corporate metrics.

I’m here to tell you these motivational approaches are flat-out WRONG.

They’re outdated, and according to countless scientific experiments they don’t work anymore. In fact, the business world is completely out of sync with science?

When I say business, I’m talking about the high tech and knowledge based businesses most of us work in today. The businesses you want to thrive in.

The Goal Of This Post

My goal from this blog post is to help two types of people.

For those who can’t even get motivated to start on their goal you’ll quickly learn that motivation is a myth.  

For those who CAN start on their goal, but find themselves getting distracted, having self doubts, or thinking about quitting halfway through their goal. I’ll teach you why rewards and accountability aren’t the solution either.

My goal from this blog post is…

1.) The ONLY WAY for you to achieve your goals is to ditch motivation.

2.) The ONLY WAY to ditch motivation is to disregard your feelings.  

Here are three secrets I’m going to share with you in this blog post.

Secret #1 How To Hit Your Goals Even If You Don’t Feel Like Starting Or Want To Quit Halfway Through.

Let me tell you a little story…

One cold Canadian winter morning last year, I just couldn’t drag myself out of bed to get to my daily gym workout.

After getting up I was still moving around the house like a SLOTH.

My wife looked at me and said…  

“Look, I know you feel like taking a day off from your workout, but you promised yourself you’d get in shape. For the 16 years I’ve know you and heard you talk about it. I’m sick of your TALK. It’s your body, not mine. Pretty harsh but truthful words, and she was right. So I grabbed my gear and left.

By the time I got to the gym I screwed around for the first 15 minutes, fumbling around iTunes looking for that perfect song to motivate myself, chatted with an old high school friend, and then laced up my sneakers.

I hit the treadmill in a slow sloth-like state the decided to GIV-ER!

To my surprise I ran an 8 minute mile. Not bad for a 50 year old. I hadn’t run an 8 minute mile in months. 

Here’s the thing…

If you let your “feelings” control you… then your inner voice inside your brain protects you from the uncomfortable and you’ll talk yourself out of running that 8 minute mile. 

I realized that from this second forward, I would never give into my feelings again.

You see…

Motivation is not about waiting to feel like doing something that’s hard, or picking that perfect time, or when you feel JUST RIGHT. Motivation is about ignoring your feelings and plowing through difficult tasks anyway. 

I knew from that day forward I had to stop being a slave to my feelings and get in tune with what I really wanted. Getting into shape!

My feelings will ALWAYS be there and will NEVER go away. And my brain, just like yours is hardwired to protect me from the uncomfortable.

Don’t Be A Slave To Your Feelings

The moment your brain starts negotiating with you to sleep in, or skip the gym, or avoid the work, do yourself a massive life changing favour…

Ignore your feelings and do what needs to be done anyway.

In other words don’t hesitate, don’t pause, talk yourself out of it. You know what you need to do so stop letting your feelings talk you out of it.

So how do YOU do that?

Recently I learned the 5 second rule from Mel Robbins.

Mel says that whenever you have something difficult to do simply countdown 5,4,3,2,1 and then take action. If you wait longer than 5 seconds you’ll talk yourself out of it. 

She has a good example about having a hard time getting out of bed. So as soon as she would hear the alarm clock, she’d count down, 5,4,3,2,1 and jump out of bed. No hitting the SNOOZE alarm.  

This 5 second rule changed my life. And it can change yours too!


You are a power plant. And a power plant doesn’t wait for power, it generates power.

You are a rocket ship. A rocket ship doesn’t wait to blast off, it creates a blast. 

Analysis Paralysis

You’re probably thinking…

That 5-second rule sounds too simple, Trevor. The human brain and psychology of motivation is a lot more complicated than that.

You’re right the brain is complex! 

You and I could spend hours, days, even weeks talking about what causes people to do or not do the things they need to do to succeed.

There’s a bunch of science, and research, and experiments that have been done on this very topic. But why bother analyzing it? It won’t move you forward one bit.

Everyone, even celebrities, athletes, and our world’s most powerful leaders have limiting beliefs, and emotional turmoil, and self drama that prevent them from hitting their goals. But, none of us are will get what we need to get done analyzing those obstacles to death.

That’s why you need to reject your feelings. There will always be reasons to not start, or not to finish. Ignore them and forge ahead.

So now I’ve show you how you can take immediate action, within seconds, without having to “get motivated” so you can work towards achieving your goal. Can you see yourself doing this?

Secret #2 – Why Rewards Are Harming Your Progress And What To Do Instead.

Recently, while studying the topic of motivation I came across 4 studies done by 4 US universities. One of which was MIT.

The studies tested students so see if monetary rewards increased their performance.

Students were tasked with doing basic cognitive tasks like memorizing strings of numbers as well as simple no brainer physical tasks like throwing a ball through a hoop.

Each student was awarded one of three monetary incentives… $5, $10 and $25. 

Here’s what researchers learned:

As long as the task only involved mechanical skills, the monetary incentives worked (given more money for better performance, you will perform better). But once the task required the students to think, just a little bit… the  larger rewards led to poorer performance.

The Second Study

Researchers thought deeply about the results. Maybe the monetary rewards weren’t high enough. Hence the poor performance.

Perhaps if they did a second study in a low wage country like rural India the results would be different. So that’s what they did. 

This time they offered three different monetary rewards. A small reward of 2 weeks’ salary, a medium reward of 1-months’ salary. And a high reward of 2 months’ salary. 

Here’s what they discovered:

Those offered the small and medium incentive performed at the same level. Those offered the highest reward did much worse.

Here’s the thing…

When you’re asked to do a straightforward task that requires little if any brainwork like throwing a ball through a hoop, we can use monetary rewards to increase our performance – it works great. 

But when tasks require some conceptual creative thinking, not only does money not motivate a person, but it can also hurt their performance.

These studies with 5 different groups from a rich country and a poor one prove that the carrot and stick approach still being used at companies to motivate employees is flat out wrong. 

So what does this mean for YOUR goals?

Extrinsic Vesus Intrinsic Rewards

Well, if you’re trying to hit a goal, you can’t just motivate yourself by sticking a dollar amount in front of you. You’re not coin operated.

It takes something much more intrinsic like purpose, or enjoyment, or growth, or mastery to hit your goal.

An extrinsic reward like money will not help you stick with something for months or even year to accomplish it. Sure it may work for the first two weeks, but after that you’ll flounder. 

If you just allow money alone to be your reward, you simply won’t stick with it and you’ll fall far short of hitting your goal. Same goes for companies. 

So now I’ve shown you that you need to focus on intrinsic rewards not extrinsic rewards if you want to accomplish anything that’s difficult. Is this making sense?

Secret #3 – How To Dig Deep And Push Past Any Obstacle Without Being Held Accountable

Most people believe lack of accountability is the reason they can’t stay on track towards their goal. So, they’re told they need a mentor, or a coach, or a trainer to keep them accountable.

I belief 100% in getting outside expertise to help you get better, but these people should not have to hold you accountable. Accountability is on YOU.

The real reason for your lack of results or real problem is NOT lack of accountability

The first reason why accountability doesn’t work  is because you’re placing the power outside of yourself. You’re expecting someone else to hold you accountable for your progress.

The problem with this is, that person who holds you accountable can’t be with you 24/7 holding your hand through the goal achievement process.

When you pass the power to your coach, or mentor etc, you’re not holding yourself to the highest level. That being only YOU should be shaping your destiny. You’re relying on someone else to keep you in check. Big problem.

The second reason why accountability doesn’t work is because when you set a goal and you must hold yourself accountable to someone else.. What you’re doing is forcing yourself to do something you don’t enjoy intrinsically.

You’re using accountability as an extrinsic motivator. And as we learned previously extrinsic motivators are short-lived.  

With intrinsic motivators you should be excited or can’t wait to to work on your goal. And the only way to get excited about what needs to be done to hit your goal is to focus on the end goal. You should never have to focus on the challenges or being held accountable along the way. 

The Arnie Story

Arnold Schwarzenegger was once asked by a news reporter…

“How can you always be smiling like that while working out every day for 5 hours every day in the gym?”

Arnold replied…

“Because the more reps and sets of weights  I lift brings me closer to my goal.”

Arnold actually looked forward to doing THE WORK because he knew it would get him that much closer to success sooner.

When you start thinking like Arnold did and ditch extrinsic motivators like accountability you can crush your goals.

All you need is YOU. Not someone checking up on you. 

Elon Musk, Jeff Bezos, Mark Zuckerberg. None of them need accountability to hit their goals.  And neither do you. Accountability comes from within. You MUST be accountable to yourself.

If you think you need accountability, you’ve picked the wrong goal.

So now I’ve show you that you don’t need to hold yourself accountable to anyone except yourself to succeed. Doesn’t that empower you?

Let Me Ask You A Question

If you followed what I showed you in Secret #1 and you could get started on your goals effortlessly and keep going even if you wanted to quit halfway through…

Then you did what I showed you in Secret #2 and you no longer had to rely on extrinsic rewards to make progress…

And then you used Secret #3 to hold YOURSELF accountable instead of depending on others to keep you in check…

Do you think you could hit your goals? 

If you’re serious about using the power of your mind to achieve anything you want in life, there’s a book you should read…

It’s called…

The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage

This is a fantastic book for anyone who wants to set goals and achieve them. You’ll become happier, get the courage to change your behaviours, and realize your dreams.

The 5-Second rule is for two types of people…

1.) For those can’t even get motivated to start on their goal, you’ll quickly learn that motivation is garbage.  

2.) For those who CAN get started on their goal, but find themselves getting distracted, having self doubts, or thinking about quitting halfway through their goal.

You might be thinking you can’t get started with this book because you don’t have time to read another 231 page book and you rarely finish a book anyway. 

Well, now’s the time to test what I just taught you.

If you don’t like to read, you can listen to the 5-Second Rule on audible. Just sit back, relax and let the author read it to you. 

Or you can listen to it while exercising, driving, or doing tasks around the house.

Best part is..

The 5-Second Rule is absolutely free if you sign up for a 30 day free trial with audible. 

If you decide to keep your audible membership after you finish the book you only pay $14.95 per month.

Sign up for a year, and each book you buy after your first free one (The 5-Second Rule) is only $9.95.

Just so you know… if you sign up for audible I earn a $15 commission.  The money helps me maintain my website.

What’s great about audiobooks  is they’re 30% cheaper than physical books, easier and faster to consume, and you can keep all of them on your mobile device, even if you decide to cancel your audible membership. Audible is owned by Amazon, by the way.

When you listen to the 5-Second Rule you’ll be able to…

1.) Execute 5-Second Rule (a lot more than what I told you).

2.) Develop The Power Of Courage.

3.) Become The Most Productive Person You Know.

4.) End Procrastination, Stop Worrying, End Anxiety, And Beat Fear.

6.) Become The Most Fulfilled Person You Know.

7.) Build Real Confidence, Pursue Passion and Enrich Your Relationships.

Over 1,981 people have bought and rated the 5-Second Rule on Amazon. It has also received a 4.6 out of 5 rating on   

5-Second Rule Book Reviews

 “Amazing book. “

This is the BEST audio version of a book I’ve ever listened to. It feels like Mel is your private coach and just talking to you. She is an amazing speaker and so natural. If you have the hard copy of this book I would still suggest to get the audio version because she is sooooo good and it seems that there are some off the cuff comments and asides that are not in the physical version. Content is simple yet profound. The whole thing is super awesome.

 “5 4 3 2 1 BLAST OFF!!! 

This book is no BULLSHIT. Mel tells you exactly how it is and exactly what to do to attain greatness.

 “Absolute Gold”

Love love loved it. Of you are stuck this is the perfect book to help you get unstuck.
Mel Robbin’s 5 Second Rule is mind-blowing and eye-opening.
a must read for everyone.

The 5-Second Rule:

This Book Is Free For 30 Days With Audible Trial.

(Still keep this audiobook even after your 30 day free trial)