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Is cold calling still a numbers game?

One of the most famous sayings in sales is…

“Cold calling is a numbers game.”

Because when you make 50 calls, you’ll connect with some, and demo to one, right?

Fact is…

It’s naive to apply such simplification to today’s sophisticated market.

This is because at 50:1 in 2019…

Not enough demos will turn into not enough proposals.

And…

Not nearly enough proposals will turn into not enough customers.

What the NEW most famous saying in sales should be is…

“Cold calling is a performance game…”

Because when you’re NOT sharing actionable insight with bonafide buyers, at the right time, consistently, here’s what  happens…

Those 50 pitches you keep spewing for 5 hours every single day… will NEVER amount to more than ONE. (demo that is)

Just imagine what two, three more could do for YOU.

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