How often should I follow up with prospects?

During coaching calls sales reps and their managers talk a lot about…


Manager to rep…

“Did you follow up with them?”

“What’d they say?”

“What are the next steps?”


What if your prospect isn’t ready to take the next step? Then what?

Your default is to schedule a call back reminder in 30 days.

Nothing wrong with this.

It’s just…

30 days is long between touches, isn’t it?

And you don’t want to sound “needy” by badgering them every week, right?

So, how do you add value between 30 day call backs?

With Actionable Insight.

Week 1: Send AI 4 pm Tuesday

Week 2: Send AI 4 pm Tuesday

Week 3: Send AI 4 pm Tuesday

Week 4: Make CB 4 pm Tuesday


There’s no better way to distinguish yourself in a pit of competitors than by sharing actionable insight, at the exact same time every week..

Reps disciplined enough to do this close 50% more sales than those who don’t.

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