How Do I Write a Sales Email That Sounds Natural?

When emailing prospects I kill intellectual words.

Instead I use emotional words.

Here’s the difference:

Don’t say, difficult. Say, tough.

Don’t say, immediately. Say, right now.

Don’t say, “the software is provided with,” say, “the software has.”

Imagine your talking with a friend in the bar. Would you ever say…

“Kim. Would you be interested in an alcoholic beverage?”


You will always say….

“ Wanna nother Corona?”

Sound like a seller, not a scholar.

Write like a seller not a scholar

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