As a salesperson my words matter.
In fact, they’re ALL that matter.
When I type scripts, emails, texts, presentations and proposals… the words I choose define my success.
When I’m speaking to a prospect, I speak like a friend…
I use plain, simple language, short words, and brief sentences.
Words like “really” and “very” are not useful to my prospects. They clog up my message.
Words like “best” and “largest” and “number one” are not useful to my prospects. They don’t believe them.
After your write your message and you see a “weak” adjective, KILL IT.
P.S: Whenever you’re ready… here’s how I can help you hire stoic sales reps so your business succeeds.