If you’re procrastinating cold calls, step away from your desk and do this…
Go to a different place. Anywhere different. A conference room, a quiet coffee shop, the library, your vehicle.
Do something different, like send email or research prospects.
The reason for changing your state is this…
Your brain quickly associates your desk with the place of cold call procrastination. You must break that association.
Return to your desk 15 minutes later.
That way you’ll relearn the association that you once had, which is…
Your desk is the best place for cold calls.
You’d never sit in the conference room waiting for your next team meeting, so why would you sit at your desk, waiting to get motivated to cold call?
Action is the real measure of intelligence.
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