How can I differentiate myself from competitors?

Learn your product, not just the script.

And while you’re at it…

Learn your top three competitors’ products too.

Here’s what to do:

Open a spreadsheet and start with the first.

Find answers to these three questions:

1.) What are their positioning statements?

2.) What are their claims?

3.) What benefits are they offering?

Look for differences and similarities between theirs and yours.

Read their reviews. Watch their demos. Get freaky analytical.

Now copy and paste what you discover into your competitive analysis spreadsheet.

Make this a document in progress for every competitor.

Here’s the thing…

Whatever message your competitors are conveying you DON’T want to be conveying.

You want to approach your market from a completely different angle.

To do that, you need to know what your competitors are doing.

Once you’re done…

You’ll discover a unique new way to position your product you never imagined.

But Trevor… hasn’t marketing already done this?

Perhaps, but it’s surface level and you’re client facing, they’re not.

Trust me, the upside is huge.

More content, more deals, more promotion, more respect.

Be the expert, not the empty suit.

You must be different from competitors

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