Learn your product, not just the script.
And while you’re at it…
Learn your top three competitors’ products too.
Here’s what to do:
Open a spreadsheet and start with the first.
Find answers to these three questions:
1.) What are their positioning statements?
2.) What are their claims?
3.) What benefits are they offering?
Look for differences and similarities between theirs and yours.
Read their reviews. Watch their demos. Get freaky analytical.
Now copy and paste what you discover into your competitive analysis spreadsheet.
Make this a document in progress for every competitor.
Here’s the thing…
Whatever message your competitors are conveying you DON’T want to be conveying.
You want to approach your market from a completely different angle.
To do that, you need to know what your competitors are doing.
Once you’re done…
You’ll discover a unique new way to position your product you never imagined.
But Trevor… hasn’t marketing already done this?
Perhaps, but it’s surface level and you’re client facing, they’re not.
Trust me, the upside is huge.
More content, more deals, more promotion, more respect.
Be the expert, not the empty suit.
P.S: Whenever you’re ready, here are 3 ways I can help boost your sales very quickly…
1. Be a guest on the “Stoic Sales Minds” Podcast
This is where we get on a 30 minute ‘recorded’ call to talk about you, your company, and the problem you solve. It’s a great way to position yourself as the industry expert and then share quotes from the podcast on LinkedIn and with prospects. To be a guest on the show connect with me on LinkedIn.
2. Join the Stoic Selling Masterclass
My favourite thing to do is empower sales reps to get new clients for life. This is done by helping them apply the 7 stoic selling mindsets to their businesses. Enterprise businesses, Mid-Market businesses, SMBs – Click Here.
3. Hire a Stoic Sales Rep for your business
If your business is scaling and you’re ready to hire a sales rep, but WON’T settle for a dabbler, an unrealistic optimist, or an empty suit… then let’s connect.
4. Scout for Us. If you’re looking for a new way to earn a part time/ full time income that allows you to work from anywhere in the world, and live on your own time schedule… I may have the perfect opportunity for you. Click Here to get all the details.