How can I apply Ocham’s razor to B2B selling?

Here’s how to apply Ocham’s razor rule to sales…

Ocham’s razor rule states…

The simplest answer, or the one which requires the fewest assumptions – is usually the correct one.

For instance:

I didn’t hit my sales target last quarter.

Of possible explanations:

a) I didn’t create enough opportunities in my pipeline.


b) The economy is bad and people just aren’t buying these days.

“a” is more likely because it requires the least speculation

Ocham’s razor rule – Cut through B.S sales assumptions like a razor.

P.S. Whenever you’re ready… here’s how I can help you hire stoic sales reps so your business grows.

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