Do I make more money selling front end or back end products?

It’s 15X harder to make your first sale to someone than it is to make your second sale to them.

This means…

The big revenue is in the back end… Not the front end.

Think Netflix, Apple, Dollar Shave Club.

Without a back end offer it’s easy to get anxious about future sales.

Knowing this…

When I get a new client… I believe the real work has just begun.

If I can place one new sales rep in their company.. I can place 10 over 2 years. (which is where the real money is made)

This is why I do these three things every month.

1.) Pull out my list of customers.

2.) Call them up and do a 5 minute check in.

3.) Incubate back end sales opportunities.

Don’t have a back end product?

No problem…

Your customers are your single best source of new product ideas.

Talk to them!

Sell the back end not the front end

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P.S: Whenever you’re ready, here are 3 ways I can help boost your sales very quickly…

1. Be a guest on the “Stoic Sales Minds” Podcast

This is where we get on a 30 minute ‘recorded’ call to talk about you, your company, and your value proposition. It’s a great way to position yourself as the expert in your industry. To be a guest on the show connect with me on LinkedIn.

2. Join the Stoic Selling Masterclass

My favourite thing to do is empower sales reps to get new clients for life. This is done by helping them apply the 7 stoic selling mindsets to their businesses. Enterprise businesses, Mid-Market businesses, SMBs –  Click Here.

3. Hire a Stoic Sales Rep for your business

If your business is scaling and you’re ready to hire a sales rep, but WON’T settle for a dabbler, an unrealistic optimist, or an empty suit… then let’s connect.