Cold Calls or Cold Emails?

It’s been said the phone out-converts email by 8.21% to 0.3%.

This means if you make 50 calls you’ll reach 4 people versus a big fat ZERO with email.

But what if your prospect never picks up the phone?

Then leave a voice message. If it sucks, delete it and try again.


If you really want to know if the phone or email converts better for YOU…

Then run a split test.

Because some reps are WAY better with email outreach than the phone…

Just like…

Some prospects respond to email, but never to voicemail or cold calls…

So batch 10 cold calls, and 10 emails.

Rinse and repeat.

Marketers split test. Sellers must too.

email or phone in selling

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