It’s never easy finding good sales reps because they’re already employed, kicking butt, and hitting quota.

And just when you think you’ve hired someone good, they don’t produce, so you end up letting them go.

Back to square one!

That’s why Trevor Hefford founded Stoic Sales Minds.

A proven method he uses to help you find, qualify, and hire resourcefulresilient, and relentless sales reps so your business starts growing again.

He only matches stoic sales reps. Why? Because he carried a sales quota for ten years and it takes one to know one!

If you’re ready to hire a sales exec, and you WON’T settle for a dabbler, an unrealistic optimist, or an empty suit… then let’s connect on LinkedIn

Trevor Hefford
Sales Executive Turned Sales Scout



I always love the “about me” page on websites like this because they’re written in the third person …even though they’re typically written by the the owner of the website.

So after Trevor Hefford made several attempts to sound smarter than he really is by writing about himself in the third person, he quickly abandoned that approach and decided to write this page like it was a letter to a friend.

Which … in many ways, it is.

Anyway – what do you want to know?

I have a Bachelor’s degree in History, spent 9 unforgettable years in Asia, returned to Canada, and spent 10 more years selling human capital management software at SMB, Mid-Market and Enterprise level.

I’m guessing that’s not the kind of stuff you’re looking for.

You’re probably wondering,

Is This Guy Worth My Time And Attention?

For many readers, my answer is NO.

Here’s why:

I can not help you hire sales reps quick.

For some reason, people equate using a “sales scout” to “hiring a sales rep quick”.

I get it. If I had an unfilled sales territory and was losing money because of it, I would be too… (more on that later).

But hiring sales reps takes time, patience, and discipline. But, the payoff is huge when you can pinpoint, attract and hire the good to great ones. 

I don’t pitch sales reps like Dominos Pizza pitches their delivery service. Remember their slogan: “30 minutes or free pizza”?

If you expect to get stoic sales reps from me in 7 days or less, I’m not your guy.

If you ask me to fill a bunch of sales roles at once, I won’t.

You’re probably thinking, “why wouldn’t he want more business”?

Well, I suppose I should, but I don’t.


Because I only work on 2-3 placements at a time.  If I take on more, my work quality suffers.

Most recruiters are stretched thin. Often they recruit for 10 to 20 different roles at once.  And, only a few are sales roles.

This means only about 5% of their workday is dedicated to finding you a sales executive. 

How do you like those odds?

If you won’t “open up”about your company
you won’t like my questions.

No, I don’t ask for company secrets. But here’s why I’m telling you this.

Take a look at the job boards and you’ll see all kinds of boring job descriptions posted from employers and agencies alike that simply roll off job seekers’ backs.

Do they work?

Maybe. There’s always a job seeker out there looking for a new way to pay the bills. But if you rely on these types of hires, you won’t have a business for long. You’ll have a short term revenue stream supported by an unsustainable salesforce.

You need a compelling job offer, not a job description. The greatest job marketing sin is being boring! (and you should avoid it at all costs)


If you aren’t willing to share the good and the bad about the role or your company, it’s impossible for me to market your role. And, you’ll just attract the dabblers, unrealistic optimists and the empty suits. And interviewing them is a waste of time. If you want to waste time go see a movie. It’s more fun.

You’re Still Here? Good.

Here’s what you can expect from me for FREE.

Profiles of pre-interested, prequalified, and pre-screened sales executives who have their ear to the ground for new job opportunities in your market.

When you see them I’m pretty sure you’ll say, “man, these reps look really good and I’d like to interview them.”

It’s called the old “Demonstrate You Can Help Them By Actually Helping Them” trick.

Works like a charm.

But you still might be wondering …

How Do I Know If Your People Are Any Good?

Well, the smartest thing to do is ask me to send you some profiles of stoic sales reps.

If you like who you see, you’ll probably want to learn more about them.

If you don’t like them, you won’t.

My Story

I think I’m supposed to do the whole “self promoting biography” thing now so here goes:

I started my “Sales” career in 1994 at a food service wholesaler selling food to restaurants.

At that time, I found myself selling the exact same product as my competitor. It was Heinz ketchup, or Libby’s beans, or something. Anyway, I knew nothing about positioning back then so my competitive advantage was lowballing (groundbreaking, huh?)

After 9 months of selling frustration I read a book called SELLING THE INVISIBLE  and that changed everything.

I must have read that marketing book at least twice in the bookstore before I actually bought it.

It was a good book, and somewhere there was one sentence that said something like, “Every prospect hopes you won’t talk unless you can improve the silence.”

My 24 year old brain translated that to mean, “You’ll get rich really fast if you  make 100 cold calls a day” …which is exactly what I set out to do.

Anyway – cold calling worked. Kind of.

Did I make commissions?


Was it easier than door knocking?


Little did I know it was going to take a lot more than “dialling for dollars” to succeed in B2B sales.

By sheer opportunism I ended up in Seoul, Korea in 1996 and soon after found myself inside companies like Hyundai, Samsung, and LG coaching Korean CEOs 1:1 to be better communicators.

A few years later I co-founded one of the first foreign invested marketing startups in Korea.

Korea was the wild west!

We hustled to acquire dozens of Fortune 100 clients. These included Dell, GM, Loreal, Coca-Cola, Sony, and more. We grew our business fast by hiring expats (mostly sales types) who were uniquely capable of doing business in a different culture and language.

To survive in Korea’s cut throat business culture as an expat you had to be resourceful, resilient, and relentless. We were STOICS.

Funny thing I noticed about the Stoics I hired..

It made NO difference whether they came from a big city like New York, graduated from Harvard, or previously worked at a Fortune 100. It was their perception, action and will that made them unstoppable.

In 2000 the dot-com crash hit globally and businesses felt it. Even ours. We laid off the complainers and self-defeatists but kept the Stoics. Only they had the mental toughness to endure the tough years ahead.

After 9 challenging but successful years in Korea, I returned to Canada and took an executive sales role with Monster Worldwide. There I sold and implemented recruitment advertising and software solutions for some of the biggest brands in Canada and the US.

My client portfolio included Apple Canada, American Income Life Insurance and Symantec, just to name a few.

In 2013 I joined Simply Hired, a startup based in Sunnyvale California. I later returned to Monster for bigger opportunities.

In 2016 Monster Worldwide was bought by Randstad, the largest staffing firm in Canada and one of the top recruitment consulting firms in the world with sales of 24.7 billion dollars in 2017. 

Fast forward to today and I work with a small group of handpicked clients.

I’m the “go to guy” for CEOs when they need to hire a Stoic sales executive.

And that’s how I founded Stoic Sales Minds.

Here’s What I Will Help You With, Specifically.

My main focus is to introduce you to Stoic sales executives.

I’m the founder of Stoic Sales Minds, which is a fancy way of saying, “I’ll get you resourceful, resilient, and relentless sales executives”.

Stoics are, in my opinion, the Holy Grail of hiring. And in today’s ultra-competitive markets you’ll struggle without a few strong Stoics  on your bench.

I also focus on positioning – which is really a fancy way of saying, “Getting People To Like Your Job Offer and Company Before You Try To Interview Them”.

I do this by being brutally honest with candidates about the role and the company. They tend to reciprocate. So when you hire them there are NO surprises.


I do offer a replacement guarantee if your new hire leaves, so there’s no risk to you..

Here’s My First Sales Pitch To You:

Subscribe below to get 3 free profiles of stoic sales reps interested in your company.

If you want to interview them, I’ll arrange this for free.

If you hire someone, I’ll send you an invoice.

Pretty fair and simple, right?

Thanks for reading this page and let’s get hiring!

P.S: When you sign up, you’ll receive my risk reversal offer… “This is fancy way of saying, you’ve got nothing to lose”.